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7. Target Lookalike Audiences on Facebook One of the very best ways to increase online sales is to use the information you have about your existing customers to discover individuals much like them. Facebook allows you to do this through the targeting of lookalike audiences. Lookalike audiences in Facebook are essentially users on Facebook who share attributes and behaviors to clients in your database.

You can likewise utilize tracking pixels and information from app installations to assist you produce lookalike audiences. This is an outstanding method to make the information on your existing consumers work for you, as it effectively enables you to significantly expand your reach with minimal effort and use highly targeted ads to lure Facebook users who are really comparable to your existing consumers.

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8. Lower Friction in the Checkout Process According to Service Insider, approximately $4 TRILLION worth of online product was deserted in insufficient shopping carts last year alone, of which 63% was potentially recoverable. This is a genuinely jaw-dropping statistic, and one that exposes how vital it is to nail your checkout process.

Just as you must make it as simple as possible for visitors to utilize and navigate your website, you ought to make it even easier for them to really buy what you're selling. Eliminate any unnecessary actions in your checkout process that might deter a possibility from converting. Avoid  This Is Cool  in types.

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Here are some more pointers on fighting shopping cart desertion. 9. Provide as Many Payment Alternatives as Possible Okay, so your organization takes credit cards. What about Google Wallet payments? Or Apple, Pay? What about Stripe? We, Pay? Consumers have more choice than ever prior to in regards to how they in fact spend for goods and services, and not everybody prefers to utilize American Express.

Sure, it can be a trouble to enhance your website (and checkout process, as we talked about above) to consist of all these alternatives, however doing so is a fantastic way to increase online sales, especially if your website has strong mobile traffic. 10. Buy Quality Item Images There's compelling proof that well-presented food in fact tastes better than sloppily plated dishes.